Asian-Americans Can Overcome Personal Branding Challenges: An Interview with Doreen Woo Ho

Read More: “Personal branding can be a challenge for anyone. But it can be especially hard for Asians.  Changing the racial stereotype of Asians as meek geeks requires that Asians be more visible, stronger leaders and better at self-marketing.  The latter is hard for many Asians who have been taught that humility, quiet deference and respect for authority are key values.”

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